Meta wants to be your digital errand-runner, for a fee. The company on Tuesday rolled out Muse, a personal AI agent app that can book appointments, fill out forms online, sift through updates from Facebook and Instagram, and even watch security camera feeds, reports CNBC. Powered by Meta's new Muse Spark models and internally dubbed "Hatch," the assistant "built for everyone" will come in a free version and subscription tiers priced at $20 and $100 a month, conditional on usage.
For now, it's only available to users in the United States. "Once a person shares a goal with Muse, it helps them develop a personalized plan and coordinate their time and resources, then advances the work on its own," Meta says in a blog post, per the AP. The company claims there's also "no learning curve." CEO Mark Zuckerberg has been signaling that such "supercharged" agents are key to Meta's future products and revenue, as it spends heavily on data centers and tries to lean less on ad dollars, notes CNBC.
The launch lands as Meta faces intensified scrutiny over safety and AI. It recently agreed to pay around $17 billion to settle a major child-safety case and is still contending with new lawsuits and public unease over AI data centers and cybersecurity risks. However, Meta says Muse runs in an "isolated environment," doesn't see passwords or payment details, and asks before doing anything sensitive.
Users must actively opt out if they don't want their interactions with Muse used to train Meta's AI models. The app will be available in the US on iOS, Android, and the web, and, eventually, in Ray-Ban Meta glasses, with a slimmed-down version on WhatsApp. More from Wired on how Muse "needs you to trust it."
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