Sell Yourself: 5 DIY PR Tips

Most of us can't afford to hire a PR firm. Forbes offers tips for self-promoting with the best of them.

1. Know your audience. Spend some time researching the best way to put yourself out there.
   
2. Make a (useful) press kit. Not just more fodder for the recycling bin.
   

3. Craft a compelling story. If you want press, figure out the kind of story outlets feature before you contact them.
   
4. Take on cheap help. College students will work for pennies to beef up their resumes.
   
5. Apply for an award. A vote of confidence from the right folk will raise your profile.