Gurus Rack Up Ratings With Love and Hate

Pundits—political and cultural commentators with big opinions—are today's media darlings and Nielsen lightning rods.  Forbes picks the loudest, most volatile and incendiary, i.e.: the ones we love to watch:

1. Roger Ebert
2. Bill Maher
3. Bill O'Reilly

4. Al Franken
5. Geraldo Riviera
6. Rosie O'Donnell
7. Leonard Maltin
8. Greta Van Susteren
9. Lou Dobbs
10. Bill Walton