Murdoch Muses On Plans for The Journal

“I’m sometimes frustrated by the long stories," would-be owner says

By Sam Gale Rosen

Posted May 4, 2007 8:39 AM CDT

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Murdoch Muses On Plans for The Journal — Co., publisher of The Wall Street Journal, is now firmly in play, even after the controlling Bancroft family turned thumbs down to a $5 billion bid from Rupert Murdoch. (AP Photo/Mark Lennihan, File) (Associated Press)

Rubert Murdoch sometimes finds Wall Street Journal stories a little long. He'd like to see more politics on the editorial page, and to launch a glossy magazine for the Saturday edition. The Aussie tycoon wasn't shy about sharing plans for the paper, should he succeed in buying parent company Dow Jones, in a lengthy sit-down with the Times.

He wants to assure the Bancroft family, which thus far is balking at his offer, that he wouldn't be "coming in with a bunch of cost-cutters." He'd leave the Journal's CEO and editor in place, and he wouldn't meddle editorially, though he did anticipate visiting the office. "After all, it’s going to be News Corporation money and I’d be grossly negligent if I didn’t take a close interest,” he notes.

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