Company Apologizes for Quip About Crocodile Attack on Boy

A leading British daily-deal website is facing a backlash over a marketing email that used a crocodile attack on a three-year-old as a promotional line. The voucher site Wowcher has apologized after a Saturday email urged customers to "Snap up these deals quicker than a croc can catch a kid!"—two days after the boy was critically injured at Old Hurst zoo in Cambridgeshire.

The company called the line "unacceptable" and said it was "never approved for use [though] the responsibility sits with us and we are urgently reviewing how our processes failed." The boy remains in a critical but stable condition after ending up in an enclosure with Nile and saltwater crocodiles; the BBC reports he was attacked by at least one of them. A 30-year-old man allegedly hurled the boy, whom he did not know, into the enclosure. The Guardian reports he was subsequently released on bail as he is unfit to be interviewed.