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FTC Alleges Hims & Hers Violated Users' Privacy

Regulator says telehealth firm also made it challenging for users to cancel
Posted Jul 30, 2026 1:30 AM CDT
FTC Sues Hims & Hers Over Alleged Health Data Sharing
The Federal Trade Commission building is seen, Jan. 28, 2015, in Washington.   (AP Photo/Alex Brandon, File)

A fast-growing telehealth brand is in the FTC's crosshairs. Regulators on Wednesday sued Hims & Hers, accusing the online health provider of quietly feeding users' sensitive medical data to advertising platforms including Meta and Snap, despite pledging to keep that information private, reports CBS News. The company's stock dropped nearly 15% after the complaint landed in federal court in Northern California.

The FTC alleges Hims & Hers shared customer lists and also made it confusing to see charges and cancel subscriptions. More specifically, the Wall Street Journal reports the FTC accused the company of not clearly stating users' refill dates, making it tougher to know when the next billing date would be, and of not prominently displaying an online cancellation button. In a statement, the company called the allegations "baseless" and said the suit "disregards substantial evidence we provided the FTC during its nearly three-year investigation."

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