Ontario Premier Doug Ford answered President Trump's "Lake America" decree on Saturday with a billboard-size message on the Canadian shoreline: "Lake Ontario. Now and Always." Wearing a Team Canada soccer jersey, Ford unveiled the sign near Grimsby, Ontario, and posed for photographs. The 24-by-12-foot sign stands on 6-foot legs, putting its top about 18 feet above the ground—roughly two stories high, the AP reports. The message is repeated in French; one obstacle to a US-Canada tariff deal was the protections for the use of French in Canadian life and trade, per the New York Times.
It was the latest show of defiance after Trump signed an executive order directing US federal agencies to call Lake Ontario "Lake America." After months of Trump's tariffs, threats to make Canada the 51st US state, and attacks on its leaders, the move has been met in Canada largely with ridicule. Ford said Trump was trying to rename the lake because Ontario and Canada were "standing up for ourselves" and suggested his country will play the long game. "Long after President Trump is gone, it will still be called Lake Ontario," Ford said in a video posted on social media. Manitoba Premier Wab Kinew compared Trump to an aging rock band trying to revive an old hit—the splash he made by saying he was changing the Gulf of Mexico to the Gulf of America. "But I think everybody here thinks it's a little sad and it's not his best work," Kinew said.