California Leans Toward Tax on Super Rich, but Not a Majority

With just over a month to go before vote on Prop 40, 48% of voters are in favor with 38% against
Posted Sep 30, 2026 8:06 AM CDT
California Voters Lean Toward Billionaire Tax, but Not Majority
People visit the Billionaire Tax Now booth at the 2026 California Democratic Party State Convention in San Francisco, Feb. 21, 2026.   (AP Photo/Jeff Chiu, File)

California voters may be warming to a new tax on their richest neighbors, but they haven't fully bought in yet. A new NBCUniversal Local/Telemundo poll finds 48% of likely voters back Proposition 40, a one-time 5% levy on Californians worth more than $1.1 billion, with 38% opposed and 14% undecided. Most of the money would go to healthcare, with smaller slices for education and food aid. Support among Hispanic voters is similar, at 50% in favor and 40% against. The measure has split Democrats: Rep. Ro Khanna and billionaire Tom Steyer are for it, while Gov. Gavin Newsom and his would-be successor Xavier Becerra warn it could push the wealthy out of the state. Yet 59% of voters say they're not especially worried about rich residents leaving.

That doesn't mean those rich residents aren't trying to stay: Google co-founder Sergey Brin has so far tossed $100 million at groups fighting Prop 40. And while that may seem like a big spend, CNN notes that Brin would face a comparatively daunting $14 billion tax bill should the measure pass. Brin's support isn't unique, notes the Los Angeles Times: Opponents of Prop 40 have shelled out $187 million, compared to just $32 million from the tax-the-rich crowd. The Times puts the divide between supporters and opponents of Prop 40 a bit closer than the NBC poll, at 45% in favor to 42% against.

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