Music Festival Boss Stands By Ye Even as Sponsors Exit

Sponsors have pulled out of London music festival since rapper was announced as headliner
By Newser Editors and Wire Services
Posted Apr 7, 2026 1:30 AM CDT
Wireless Festival Boss Stands By Ye Even as Sponsors Exit
Kanye West, known as Ye, watches the first half of an NBA basketball game between the Washington Wizards and the Los Angeles Lakers, on March 11, 2022, in Los Angeles.   (AP Photo/Ashley Landis, File)

As sponsors pull out from London's Wireless Festival over headliner Ye, its organizer is standing by the rapper formerly known as Kanye West, the AP reports. Melvin Benn, the managing director at Festival Republic, shared a statement on Monday backing his company's decision to book Ye. "Forgiveness and giving people a second chance are becoming a lost virtue in this ever-increasing divisive world," he wrote. "I would ask people to reflect on their instant comments of disgust at the likelihood of him performing (as was mine) and offer some forgiveness and hope to him as I have decided to do." Ye, who changed his name in 2021, is booked to perform in front of around 150,000 revelers over the course of the festival's three nights, July 10-12.

"Ye's music is played on commercial radio stations in this country. It is available via live streams and downloads in this country without comment or vitriol from anyone and he has a legal right to come into the country and to perform in this country," Benn's statement said. "We are not giving him a platform to extol opinion of whatever nature, only to perform the songs that are currently played on the radio stations in our country and the streaming platforms in our country and listened to and enjoyed by millions," the statement continued. Last week, Ye held two concerts at SoFi Stadium in Los Angeles, marking his first major US performances in nearly five years.

The rapper has drawn widespread condemnation in recent years for antisemitic remarks and voicing admiration for Adolf Hitler. Last year, he released a song called "Heil Hitler" and advertised a swastika T-shirt for sale on his website. The 48-year-old apologized this past January for his antisemitic remarks in a letter, published as a full-page advertisement in the Wall Street Journal. He said his bipolar disorder led him to fall into "a four-month long, manic episode of psychotic, paranoid, and impulsive behavior that destroyed my life." Wireless sponsors Pepsi, Rockstar Energy, and Diageo have pulled out of the festival since Ye was announced as the headliner, although lead sponsor Pepsi didn't offer a reason. UK Prime Minister Keir Starmer called the booking "deeply concerning."

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