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Hershey Adds Disclaimer About Its Jack-o'-Lantern

Reese's chocolates are not carved to look like that, label now reads, after lawsuit
Posted Oct 8, 2026 12:25 PM CDT
Updated Oct 11, 2026 10:30 AM CDT
Hershey Adds Disclaimer About Its Jack-o'-Lantern
It's just a suggestion, people.   (Hershey)

Yes, they are shaped like pumpkins. No, they do not look like carved jack-o'-lanterns coming out of the package. Hershey has tweaked its label on Reese's Peanut Butter Pumpkins to clarify that point after a lawsuit, reports USA Today. "Carving not on actual product," the label now reads, a step up from the previous, "Decorating Suggestion." The move follows a Florida lawsuit that accused Hershey of misleading advertising, per NBC News. One person in the lawsuit says he "believed that the product contained a cool-looking carving of a pumpkin's mouth and eyes," according to court documents. Alas, the chocolates were blank.

A federal judge tossed the case in September, ruling that the only harm was the plaintiffs' "subjective disappointment" and noting that they still got edible Reese's. Plaintiffs, who had sought $5 million, may appeal. Hershey hasn't said whether its new wording is connected to the lawsuit.

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