Beatles fans will soon be able to stand where the band actually stood—inside, not just outside, 3 Savile Row. The group is turning its former London headquarters, site of both the Let It Be sessions and their final rooftop performance, into a seven-story exhibition set to open in 2027. Billed as "The Beatles at 3 Savile Row," the experience will feature memorabilia, unreleased archive material, a re-created basement studio, and a chance to revisit the 1969 rooftop concert from the original, unchanged spot. "Even the railings remain the same," said Tom Greene, Apple Corps' chief executive, per the New York Times. Ticket registration opened Monday on the band's website.
"Tourists come to England and they can go to Abbey Road, but they can't go inside [and] it snares up the traffic and the drivers get really annoyed," Paul McCartney tells the BBC. "So I thought this was a terrific idea." Visitors will move floor by floor through the Grade II-listed townhouse before emerging onto the roof to, as McCartney put it, "pretend to be a Beatle." The band played an impromptu lunchtime concert in January 1969 for 42 minutes before the cops shut them down over the noise. Ringo Starr called his return visit to the building "like coming home," while McCartney said walking back through the door was "such a trip." A shop selling licensed merchandise is also planned. The move gives the band an official museum-style site to rival the popular, but unofficial, Beatles attractions in Liverpool.
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