Compact discs are making a comeback. Analytics firm Luminate reports US CD sales jumped 16% in the first half of 2026, to 16.3 million units, far outpacing vinyl's roughly 2% rise. K-pop is a major force, with BTS releasing multiple CD editions of their album, Arirang, this year, selling nearly 600,000 copies, per the Washington Post. However, Gen Z and millennials often snap up the cheap and portable discs to listen to older music, per Rolling Stone. About 60% of Gen Z music fans now say they mostly play tracks from the 1990s or earlier, up from 18% five years ago.
CDs can offer a more complete listening experience than with LPs, since songs may be trimmed to fit on vinyl, which eventually erodes. CDs also offer a fuller sound than with streaming and let you escape into the music without your phone serving as a constant distraction, per Rolling Stone. Plus, "nobody's tracking you or harvesting your data." It's about ownership, too—of the music, but also of everything that comes with the disc, from the lyrics to "the artwork and photos the artist decided to use," one young millennial tells the Post. In other words, in an increasingly digital world, the clunky silver disc is suddenly the cool analog choice. The only problem is finding a player, the Post reports, describing kids going digging for their parents' Discmans.